THE #MONCLERGINZA DAY
Moncler inaugurate a new flagship store in Tokyo, in the top-flight Ginza shopping district. The brand’s new boutique, spread across 560 square metres over two floors has been designed by Parisian architects Gilles & Boissier. For years their ties with the fantastical world of Moncler have been the result of a lively partnership and the codes of a very strong, well-defined form of aesthetic.
The new opening took place on Saturday 24th October 2015 with a varied calendar of events bursting with new energy, highlighted by the launch of a new partnership with young Los Angeles artist duo, FriendsWithYou. Once again the Italian-French brand is working directly with today’s young and creative generations, interpreting and assimilating its language, sources of inspiration and moods. The universe of comic signs of the FriendsWithYou duo, their references to pop icons such as Malfi, Snowy, Happy Virus, Look Who, or the fluorescent rainbow of Mr. TTT, the visual repertoire of smiling graphic clouds, of penetrating, astonished eyes, of mouths and fun monsters, are the hallmarks of a collection of puffer jackets developed in different colors that range from black to light-blue, from red to yellow, which are completed by sweatshirts, t-shirts bags and sneakers.
The Moncler FriendsWithYou collection will be sold as a world exclusive preview in Tokyo to celebrate the opening, on 24th and 25th October. It will then be available in all Moncler single brand stores from the Fall-Winter 2016/17 season onwards. Large, three-metre high inflatable sculptures accompanied by other smaller ones in resin portraying the various FriendsWithYou icons will be taking over the boutique premises, where the Californian art team will be appearing on 24th October for a book signing and to further personalise the pieces from the collection produced with Moncler. Throughout the course of the whole day, the store saw a real Festival of art and creativity, with a celebrity photoshoot by provocative photography wizard Terry Richardson and a DJ set from Virgil Abloh which has accompanied the cocktail hour.