Creating an immersive experience, Moncler takes a digital-first approach to personalisation. Available exclusively to users registered on the brand’s website, Moncler by Me is a bespoke service that celebrates uniqueness, creativity and innovation.
Thanks to an engaging interface and state-of-the-art configuration process, garment customisation reaches unexplored levels.
For the first time, anyone can create the Moncler jacket of their dreams. The virtual experience allows users to choose from two classic puffer jackets: Mir for women and Vion for men. The three-dimensional visualisation offers a 360-degree view, allowing every detail to be seen and admired. Next, users are presented with four, unmistakably Moncler colour palettes. Grouped into familiar themes, the colour combinations represent the ‘80s Paninari, Mountaineering, the brand’s Iconic aesthetic and the 70th anniversary. Once set on a palette, users can pick colours of every single detail as well as add the embellishments ranging from monograms, to logos and personalised text.
At the end of the interactive process, users can save and share designs in their Wishlist, proceed to purchase or decide to finish their personalization in boutique. To actually order their one-of-a-kind creation, users need to log in to the Moncler.com members area or create an account.
Moncler by Me will be available from 7 October, with an initial digital rollout including Europe, UK, US, Canada, Japan and Korea. Select boutiques will feature a dedicated personalisation area.
STORES WITH PERSONALIZATION ROOM:
Milano - Montenapoleone
Paris – Champs-Élysées
New York– Prince Street