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Moncler Re/Icons 2026, Pioneers in Moncler: Cher in round sunglasses wrapped in a yellow and black printed silk scarf.

Pioneers in Moncler

Cher

Moncler Re/Icons 2026, Cher in a white down jacket and yellow scarf, surrounded by figures in black down jackets.
Moncler Re/Icons 2026, portrait of Cher in round sunglasses, a black down jacket and a yellow scarf.

Pioneering Genres and Generations

A powerful testament to those who dare to lead, Cher defied all odds to not only reach the pinnacle, but to stay there. She has spent decades embracing evolution, leaping across the boundaries of music, film and fashion.

As Worn by Cher

Moncler Re/Icons 2026, Cher in a cream Himalaya short down jacket with yellow scarf and the jacket displayed on the right.
Moncler Re/Icons 2026, Cher in a black Verone down jacket, surrounded by figures in black down jackets.

Cher wears the Moncler Re/Icons Himalaya jacket and Verone jacket in black, punctuated by a bold yellow scarf that recalls the iconic Bob Mackie scarf dress she wore on The Cher Show.

Moncler Re/Icons 2026, behind the scenes in black and white: Cher on set with a cast in black down jackets.

Moncler Celebrates Pioneering Icons

Inspired by vintage Moncler jackets from the archives, Cher wears iconic puffers in the Moncler Re/Icons 2026 campaign. The timeless winter jackets go beyond past and present, creating a new chapter of brand heritage.