Pioneers in Moncler
AndrĂŠ 3000
A Blueprint of His Own
From rap bars to flute melodies, AndrĂŠ 3000 has consistently refused to be defined by convention. Following his instincts across music, fashion and art, he has opened up new possibilities for other visionaries to follow.
Behind The Scenes
With chalk in hand, AndrĂŠ 3000 transformed a simple black backdrop into a mountain landscape, a spontaneous creative gesture that inspired the campaign's message: "Don't just follow a path. Create your own mountains."
PLAY THE VIDEOWatch AndrĂŠ 3000 in the Behind The Scenes Video
A Pioneering Perspective
Moncler Re/Icons 2026 celebrates the brand's mountain heritage through iconic puffer jackets and designs revisited from the archives. AndrĂŠ 3000 brings his singular creative perspective to the campaign, reflecting a shared pioneering spirit.