Shot in Paris, the accompanying campaign stars French actor Arnaud Binard. A passionate surfer turned actor, Binard’s innate charisma chimes with the quietly self-assured power of the collection’s contemporary classics. Overshirts, gilets, and sumptuous wool and cashmere turtleneck sweaters anchor the aesthetic in a refined color palette. Unmissable in the wardrobe of a modern gentleman, chic minimalist clothing co-stars in the campaign.

Actress and rising star Maya Rose is featured alongside her father in the campaign. Wearing an essential uniform of pared-down looks, she takes us through her Paris haunts seamlessly. Mixing elements of workwear and formalwear, Maya is dressed in feminine capes, versatile maxi cardigans and outerwear with a clear, sartorial influence.