MONCLER CELEBRATES THE NEW MOSCOW BOUTIQUE

MONCLER CELEBRATES THE NEW MOSCOW BOUTIQUE

Moncler has opened its newest boutique in Moscow’s historic GUM shopping center, the city’s premier destination for luxury retailers and a renowned location for art and culture. The boutique is the brand’s largest store in Moscow and home to the full world of Moncler collections, spread across a two-level surface area of 260 square meters dedicated to sales.

For its Moscow opening on November 21st, Moncler reconceived Liu Bolin’s adv campaign imagery, using it as inspiration for a limited-edition puffer jacket, already available exclusively at the brand’s GUM location and on Moncler’s Online Storee for Europe and USA. Buy here the jacket.
The silhouette – the classic Moncler “Maya” – features an abstraction of Bolin’s process: the same strokes that painted Bolin in to his artic background will be printed on the jacket, somehow reminiscent of a landscape from an ancient Chinese painting.