On November 16th, Moncler paid tribute to the ever-changing city of Hong Kong with a flash art- performance installation: Moncler | Destination Hong Kong to celebrate the brand’s renovated flagship store at Harbour City in Canton Road.

A multitude of more than 10,000 Mr. Moncler – the brand’s symbolic ambassador in 19-inch statuette form, a product of pop culture and humor – hve been positioned in several key locations in the city, bringing the streets to life and ‘interacting’ with passers-by.

This project is an artistic tribute that Moncler has dedicated to the residents of Hong Kong that have had the opportunity to actively participate in the event. This art-performance with Mr. Moncler as its flag bearer, acquired an emblematic meaning. Starting out from five symbolic locations around the world – Tokyo, St. Moritz, Melbourne, Berlin, Los Angeles – Mr. Moncler has figuratively reached Hong Kong with the aim to reduce the distances separating these cities.


During the boutique event, special DJ Sets by supermodel Soo Joo Park and twin brothers Yeti Out set the musical tone for the guests to enjoy, together with photographer Gunner Stahl doing an exclusive live photoshoot during the event.