Following the recent opening of the flagship store at 1, Via Montenapoleone last October, Moncler has opened its first Boutique entirely dedicated to the Moncler Enfant collection in Milan. The historical boutique at 7, Via della Spiga in Milan has in fact been transformed into the world’s first store dedicated exclusively to the Moncler Enfant collection, that features all-new elements with a more playful take which are closer to the children’s world.

Moncler’s Enfant collection has always featured the mini-me version of Moncler’s adult collection, the hallmarks of which are adapted to children’s needs for practicality and flexibility. They are re-interpreted with a playful and exciting exploration of new styles and colourways, teamed with in-depth creative research.

For the opening of the boutique, Monduck, Moncler’s mascot, has been turned on December 14th, into a pattern motif that adds definition to the surface of every wall.