NEW MONCLER FW17-18 CAMPAIGN
The Moncler institutional advertising campaign Fall-Winter 2017/2018 sees the poetry of two different contemporary talents back together again, a first in the history of the brand: the Chinese artist Liu Bolin and the American photographer Annie Leibovitz who worked together on Moncler’s Spring-Summer 2017 campaign.
For Moncler, the extraordinary performer, Liu Bolin, master of the invisible and impossible, replays the surrealistic and fantastical card, giving life to a fantasy which incorporates the enchantment of a chameleon-like suffused camouflage. On this occasion, the outline of the artist’s body immerses itself in a natural reality; merging and blending with a grandiose icy wintery Nordic landscape that resonates with the brand’s DNA. Iceland, immersed in the glaciers, which are reflected in the icy and shiny almost metallic waters, is showcased in a range of woven colours that includes infinite shades of grey, lead, anthracite and evanescent sky blue. Landscape is represented by icebergs as incredible and colossal sculptures, and expansion of jagged fragments of crystallised snow, in which the artist emerges almost transparent.
Once again, Moncler tells its story through an experimental narrative thread which incorporates art, nature, technological research and pure creativity, in accordance with the Monestier-de-Clermont authentic brand mantra.