MONCLER CELEBRATES THE NEW MOSCOW BOUTIQUE
Moncler has opened its newest boutique in Moscow’s historic GUM shopping center, the city’s premier destination for luxury retailers and a renowned location for art and culture. The boutique is the brand’s largest store in Moscow and home to the full world of Moncler’s collections, spread across a two-level surface area of 260 square meters dedicated to sales.
For its Moscow opening on November 21st, Moncler reconceived Liu Bolin’s adv campaign imagery, using it as inspiration for a limited-edition puffer jacket, already available exclusively at the brand’s GUM location and on Moncler’s Online Storee for Europe and USA. Buy here the jacket.
The silhouette – the classic Moncler “Maya” – features an abstraction of Bolin’s process: the same strokes that painted Bolin in to his artic background will be printed on the jacket, somehow reminiscent of a landscape from an ancient Chinese painting.