An exclusive event was held yesterday in occasion of the opening of the new Moncler flagship store in Milan’s famous Via Montenapoleone 1. For the occasion, reproductions of Jean-Philippe Delhomme’s playful prints were positioned in front of the boutique surrounded by fake snow.

As of today, the boutique is the largest single-brand boutique in the world, highlighting the brand’s ongoing commitment to the city of Milan. The boutique consists of an entire building spread across four floors, covering a surface area of around 800 square meters in total, of which 550 are given over to sales alone.