MONTENAPOLEONE FLAGSHIP STORE OPENING

An exclusive event was held yesterday in occasion of the opening of the new Moncler flagship store in Milan’s famous Via Montenapoleone 1. For the occasion, reproductions of Jean-Philippe Delhomme’s playful prints were positioned in front of the boutique surrounded by fake snow.

As of today, the boutique is the largest single-brand boutique in the world, highlighting the brand’s ongoing commitment to the city of Milan. The boutique consists of an entire building spread across four floors, covering a surface area of around 800 square meters in total, of which 550 are given over to sales alone.