MONCLER GENERATION

MONCLER GENERATION


Generation s.f. [from Latin generatio-onis]
All men, even of different ages,
who live in the current period of time.
(Dictionary, Treccani)
This, more than any other, is the definition of the term generation which underpins the #MonclerGeneration campaign for the Moncler Enfant collection. Emotional images often bring to mind beloved family albums, including all the best moments spent with parents, grandparents, brothers and sisters, carefully documented and handed down through the generations, so they could be leafed through with romantic nostalgia from time to time.
That is precisely what #MonclerGeneration is all about.

Family albums were not passed on to heirs to remind just images and memories, but also and above all, values: family, a sense of belonging and style. #MonclerGeneration shots depict grandparents’ portraits alongside grandchildren, young and old, remarking the passing on the baton to the next generation and confirming that Moncler has alwaysgone beyond trends, overcoming the concept of generation itself. It speaks to everyone, regardless of age, gender or nationality. Discover the Moncler Enfant collection.