GENIUS IS BORN CRAZY

Introducing the faces of Genius is Born Crazy. Moncler explores the many sides of Crazy Genius with three individuals whose creativity has inspired the world.

WILL SMITH IS BORN CRAZY

Will Smith enters the world of Moncler.
We call people Genius when they demonstrate skills and manifest ideas which feel unimaginable. As part of an ongoing pursuit, Moncler explores the many sides of Crazy Genius with an individual whose creativity has inspired the world.

A SPARK OF GENIUS

THE CYCLE OF GENIUS

There are three pillars of Genius. The vision to see what is invisible to others, the ability to be the most adept multitasker, and the eternal struggle to keep an open mind. Will Smith represents the Crazy Genius as the one who can do-it-all in an all-or-nothing world.

BACKSTAGE WITH GENIUS

The mind of a Crazy Genius never, ever, slows down. Will Smith captured backstage while shooting Genius is Born Crazy

Will Smith talks to Moncler for Genius is Born Crazy

‘There’s a comfort in uncertainty. When somebody is Genius they know they don’t know’

Introducing the faces of Genius is Born Crazy. Moncler explores the many sides of Crazy Genius with three individuals whose creativity has inspired the world.

YOYOKA

Genius crushes expectations established by the boundaries of age.
Yoyoka is a prodigy of a generation. She is a nine-year old who was never taught to read music but picked up the drumsticks and played with her heart.
Yoyoka proves you’re never too young to be a Genius

DRUM ROLL, PLEASE

THE GENIUS RHYTHM ORCHESTRATOR
Yoyoka Soma is playing drums wearing a Moncler down jacket for Genius campaign - Desktop

IN HER WORDS

“A PERSON WHO HAS A DIFFERENT MINDSET FROM ORDINARY PEOPLE”

Yoyoka talks to Moncler for Genius is Born Crazy. She defines what she thinks it takes to be a Genius, discusses her crazy drumming habits, and reveals her creative hopes and dreams for the future.

THE 9-YEAR-OLD GENIUS

The young rhythm director whips up a rock’n’roll and electric energy with her Genius drum solos.

Yoyoka Soma wearing a girl down jacket and holding drumsticks for Moncler Genius campaign

BACKSTAGE

Introducing the faces of Genius is Born Crazy. Moncler explores the many sides of Crazy Genius with three individuals whose creativity has inspired the world.

DOUG THE PUG

Genius doesn’t yearn for attention. It rolls over, lies on its back, reveals its belly and attracts love like a magnet. Doug the Pug is a muse, fashion icon, and the most notorious member of Instagram’s dognoscenti. He was Born Crazy with a natural instinct that set him apart from the pack.

GENIUS INSTINCT

THE SKY’S  THE LIMIT

CAPTAIN DOUG AT YOUR SERVICE

Doug The Pug with Moncler brown dog coat - Gif

DOUG’S GENIUS LIFESTYLE

Mastering the expressions of everyday human sentiments, Doug the Pug has the formula down for creating a buzz like no other canine companion. This is his greatest trick yet.

BACKSTAGE

Introducing the faces of Genius is Born Crazy. Moncler explores the many sides of Crazy Genius with three individuals whose creativity has inspired the world.