Introducing the faces of Genius is Born Crazy. Moncler explores the many sides of Crazy Genius with three individuals whose creativity has inspired the world.
WILL SMITH IS BORN CRAZY
Will Smith enters the world of Moncler.
We call people Genius when they demonstrate skills and manifest ideas which feel unimaginable. As part of an ongoing pursuit, Moncler explores the many sides of Crazy Genius with an individual whose creativity has inspired the world.
A SPARK OF GENIUS
MONCLER / AD CAMPAIGN
Special Edition Genius. Debuted by Will Smith for Genius is Born Crazy, the Hanoverian jacket is available for the first time in red. The vibrant parka, an evolution of the iconic Maya, is inspired by the campaign which celebrates those born with a natural spark of Crazy Genius.
THE CYCLE OF GENIUS
There are three pillars of Genius. The vision to see what is invisible to others, the ability to be the most adept multitasker, and the eternal struggle to keep an open mind. Will Smith represents the Crazy Genius as the one who can do-it-all in an all-or-nothing world.
BACKSTAGE WITH GENIUS
The mind of a Crazy Genius never, ever, slows down. Will Smith captured backstage while shooting Genius is Born Crazy
Will Smith talks to Moncler for Genius is Born Crazy
‘There’s a comfort in uncertainty. When somebody is Genius they know they don’t know’
DOUG THE PUG
Genius doesn’t yearn for attention. It rolls over, lies on its back, reveals its belly and attracts love like a magnet. Doug the Pug is a muse, fashion icon, and the most notorious member of Instagram’s dognoscenti. He was Born Crazy with a natural instinct that set him apart from the pack.
THE SKY’S THE LIMIT
CAPTAIN DOUG AT YOUR SERVICE
DOUG’S GENIUS LIFESTYLE
Mastering the expressions of everyday human sentiments, Doug the Pug has the formula down for creating a buzz like no other canine companion. This is his greatest trick yet.