“Over the past decade, there has been a growing awareness of architectural and spatial design in the functioning of museums and the creation of distinctive visitor experiences.”
The storyline of this project seeks to create a visual of the aforementioned conversation by decontextualising the traditional spatial design and occupation of the museum as an artistic space.
In collaboration with a group of 21 women, we have forged a narrative that aims to visually explore this storyline which speaks to the concept of breaking down and restructuring traditional perceptions of art presentation as well as the spatial designs and formats of artistic spaces. This was achieved through variations of sensory compositions created through the set design and movement direction which was captured in still images as well as video.
The space and set design is at the crux of the telling of this story as the shoot takes place between two rooms at the Palazzo Serbelloni in Milan. An assortment of chairs and couches are used as the main storytelling aids or props.
Through these mediums of movement, music, and clothing, the women embark on a journey of self discovery and liberation as they find themselves assimilating, and gradually becoming a part of a space constructed by them, for them, in which they wholeheartedly identify with.
Creative Director: Jordan Anderson
Creative Director Assistant: Banji Chona
Art Director: Vincenzo Schioppa
Photographer: Amber Pinkerton
1st Assistant: Scott Jordan Gallagher
2nd Assistant: Mattia Pastore
3rd Assistant: Andrea Corbani
Digital Operator: Marco Gehlhar
Director: Byron Rosero
DOP: Enrico Valoti
AC: Tommaso Fazzi
1st Stage Technician: Francesco Eccli
2nd Stage Technician: Valentina Todeschi
1st Electrician: Alessandro Tempestini
2nd Electrician: Loris Chiomento
Editor: Davide Curto
Sound technician: Stefano Tumiati
Stylist: Thais Montessori Brandao
Set Design: Laura Tocchet
Set Design Assistants: Luca Franchi - Nicolò Rossi
Choreographer: Nicolas Coutsier
Violinist: Sarah Martin
Hair Stylist: Cynthia Cycy
MUA: Manuel Montanari
Manicurist: Giulia Zacconi - Iassamara Nunes da Silva Macedo
Models: Marie Alphonsine Azian - Merrebel Ackah Gifty - Nazareth Yemane - Aicha Thioub - Talita Bruzzi - Malana Jorge - Fatima Gueye - Giulia Maria Bardini - Celine O. Onwubiko - Lajla Serafim - Patricia - Queen Enoguata - Sasha Payton - Anta - Caroline Gugliuzzo - Mavis - Silvia Omo - Nadege - Cristiana Pigazzi - Corinne K. Tshilombo - Theresa Itodo
Location: Palazzo Serbelloni
Production: nss factory