Moncler Grenoble welcomes Champion skier Lucas Pinheiro Braathen as its new Global Brand Ambassador

Brazilian-Norwegian alpine skier Lucas Pinheiro is Moncler Grenoble’s new global brand ambassador. The 24-year-old alpine racer’s dazzling ascent has secured him numerous podiums and five World Cup wins over his career, as well as being crowned World Cup slalom champion in 2023. Moncler was proud to equip Pinheiro for the World Cup in Austria, where he competed under the Brazilian flag of his mother’s nationality for the first time. The charasmatic athlete stars in the Moncler Grenoble Fall/Winter 2024 campaign, alongside fellow brand ambassadors, snowboarding legend Shaun White and Olympic World Champion mogul skier Perrine Laffont. 

A high-profile global sports personality, known as much for his style off the slopes as his power on them, Pinheiro’s potent mix of signature aesthetic and athletic prowess make him the ideal Moncler Grenoble global brand ambassador. Pinheiro joins Moncler Grenoble’s close-knit global community of star winter sports athletes, affirming the high-performance, high-style line’s authentic connection with those who push for higher peaks.