Puffy Summer: Exclusive Pop-Ups

Continuing the expression of Puffy Summer, supersized versions of the campaign's playful puffer mascots appear across the globe in larger-than-life installations and immersive pop-up boutiques.

A pop-up store at Milan Design Week invites one of the campaign’s supersized puffer mascots into the heart of the city. The larger-than-life puffy octopus inflates the energy at 10 Corso Como as a super-scale expression of the buoyant summer mood.

Open to the public during Milan Design Week from April 16-28 in Milan at 10 Corso Como.